by777 Privacy Policy

1. Introduction

by777 ("we", "us", "our") operates the online gaming and sports betting platform accessible at by777.asia. We understand that privacy is important to our users, particularly given that use of the by777 platform involves financial transactions and personally identifiable information. This Privacy Policy sets out in plain, clear terms what data we collect from you, why we collect it, how it is used, and what rights you have in relation to that data.

By creating an account on by777, making a deposit, or otherwise using our Platform Services, you acknowledge that you have read and understood this Privacy Policy. This Policy should be read alongside the by777 Terms & Conditions.

2. Data Controller

by777 acts as the data controller in respect of the personal data collected through the by777 platform. All data processing activities described in this Privacy Policy are conducted by or on behalf of by777. If you have any questions about data control or wish to exercise any of the rights described in Section 9 of this Policy, you may contact us using the details in Section 14.

3. Data We Collect

by777 collects personal data in the following categories:

Category	Examples	Collection Method
Identity Data	Full name, CNIC number, date of birth, nationality	Registration form; KYC verification
Contact Data	Pakistani mobile number, email address	Registration; account settings
Financial Data	Deposit/withdrawal amounts, payment method details, transaction history	Payment processing; account activity
Technical Data	IP address, device type, browser, operating system, session timestamps	Automatically via platform access
Usage Data	Game history, betting records, login times, pages visited	Automatically via platform activity
KYC Documents	CNIC scan or photograph; selfie/liveness check where required	Submitted by user at withdrawal stage
Communications Data	Support ticket content, live chat transcripts, email correspondence	Customer support interactions

by777 does not knowingly collect personal data from individuals under the age of 18. If we become aware that data has been collected from a minor, that data will be permanently deleted and the associated account will be closed immediately.

4. How We Use Your Data

by777 uses the personal data collected for the following purposes:

• Account Management: To create, maintain, and administer your by777 account, including authentication, password resets, and profile updates.
• Service Delivery: To provide access to Platform Services including sports betting (PSL, cricket, UFC, international tournaments), live casino, slots, and arcade games.
• Payment Processing: To process deposits and withdrawals via JazzCash, Easypaisa, HBL, UBL, Meezan Bank, Bank Alfalah, Visa, Mastercard, and USDT TRC20.
• Identity Verification (KYC): To verify player identity and age in compliance with applicable anti-money laundering and responsible gaming requirements.
• Fraud Prevention & Security: To detect, investigate, and prevent fraudulent transactions, account takeovers, money laundering, and other illegal or abusive activity.
• Responsible Gaming: To monitor gaming patterns, identify potentially problematic behaviour, and enforce self-exclusion or deposit limit requests made by players.
• Customer Support: To respond to enquiries, resolve disputes, and process complaints submitted to the by777 support team.
• Marketing Communications: Where you have provided consent, to send promotional offers, bonus notifications, and platform updates by SMS or email. You may withdraw consent at any time.
• Legal Compliance: To comply with applicable legal obligations including regulatory reporting, tax requirements, and responses to lawful governmental or court orders.
• Platform Improvement: To analyse aggregate usage data (in anonymised form) to improve the by777 platform, user interface, and service quality.

5. Legal Basis for Processing

by777 processes your personal data on the following legal bases:

• Contractual Necessity: Processing required to fulfil the agreement between you and by777, including account management, payment processing, and service delivery.
• Legal Obligation: Processing required to comply with applicable law, including KYC/AML obligations and responsible gaming requirements.
• Legitimate Interests: Processing conducted in the legitimate interests of by777 or third parties, including fraud detection, platform security, and aggregate analytics, where these interests are not overridden by your rights.
• Consent: Processing based on your freely given, informed consent, including the sending of direct marketing communications. Consent may be withdrawn at any time without affecting the lawfulness of prior processing.

6. Data Sharing

by777 does not sell, rent, or trade your personal data to third parties for their own marketing purposes. We may share your data with trusted third parties only in the following circumstances:

• Payment Processors: JazzCash, Easypaisa, and other payment service providers require certain transactional and identity data to process deposits and withdrawals. These providers are bound by their own data protection obligations.
• KYC/AML Providers: Third-party identity verification services may process CNIC and biometric data on behalf of by777 to fulfil KYC requirements.
• Technology Providers: Game studios and platform infrastructure providers may receive limited technical or usage data necessary to deliver their services.
• Legal Authorities: Where required by law, court order, or regulatory directive, by777 may disclose personal data to law enforcement or other competent authorities.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, personal data may be transferred to the successor entity subject to equivalent data protection obligations.

7. Cookies & Tracking Technologies

by777 uses cookies and similar tracking technologies to operate and improve the platform. Cookies are small data files stored on your device when you visit by777.asia. We use the following types:

• Essential Cookies: Required for the platform to function. These include session authentication cookies and security tokens. They cannot be disabled without impairing platform access.
• Analytics Cookies: Used to collect anonymised data about how users navigate the by777 platform, enabling us to identify technical issues and improve user experience.
• Preference Cookies: Store your platform settings such as language preference and display options.

You may configure your browser to refuse or delete cookies. Note that disabling essential cookies will affect your ability to log in and use the by777 platform.

8. Data Retention

by777 retains your personal data for as long as necessary to fulfil the purposes described in this Policy, or as required by applicable law. In general:

• Account and transaction data is retained for a minimum of five (5) years following account closure, in compliance with AML record-keeping requirements.
• KYC documentation is retained for a minimum of five (5) years from the date of submission.
• Customer support records are retained for three (3) years from the date of the relevant interaction.
• Technical and usage logs are retained for up to twelve (12) months and then anonymised or deleted.

9. Your Rights

Subject to applicable law and certain limitations, you have the following rights in respect of your personal data held by by777:

• Right of Access: You may request a copy of the personal data by777 holds about you.
• Right to Rectification: You may request correction of inaccurate or incomplete personal data.
• Right to Erasure: In certain circumstances, you may request deletion of your personal data. Note that data retained for legal compliance purposes cannot be erased.
• Right to Restrict Processing: You may request that by777 limit the processing of your data in specified circumstances.
• Right to Object: You may object to processing based on legitimate interests, including direct marketing.
• Right to Withdraw Consent: Where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, contact by777 at [email protected]. by777 will respond within 30 days of a verified request.

10. Data Security

by777 implements industry-standard technical and organisational security measures to protect your personal data from unauthorised access, disclosure, alteration, or destruction. These include 256-bit SSL/TLS encryption for all data in transit, encrypted storage for sensitive data at rest, access controls limiting data access to authorised personnel, and regular security reviews of the platform infrastructure. While no platform can guarantee absolute security, by777 is committed to maintaining robust protective measures and responding promptly to any identified security incidents.

11. Children's Privacy

The by777 platform is strictly intended for individuals aged 18 and over. 18+ by777 does not knowingly collect personal data from anyone under 18 years of age. If we become aware that personal data has been submitted by or on behalf of a minor, that data will be deleted immediately and the associated account will be permanently closed. If you believe a minor has registered on by777, please notify us immediately at [email protected].

12. Third-Party Links

The by777 platform may contain references to third-party services (such as payment providers). by777 is not responsible for the privacy practices of third-party services. We recommend reviewing the privacy policies of any third-party providers whose services you use in connection with your by777 account.

13. Changes to This Privacy Policy

by777 reserves the right to update this Privacy Policy at any time. When material changes are made, the revised Policy will be published on the by777 platform with an updated "Last Updated" date. Continued use of the platform following publication of a revised Privacy Policy constitutes acceptance of that revision. We recommend checking this page periodically.

14. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or the handling of your personal data by by777, please contact our support team. You can reach us by email at [email protected]. We aim to respond to all privacy-related enquiries within 24–48 hours.